If you’ve never dabbled in the world of investing, even the thought of talking about money, financial returns, and building wealth can be intimidating.

For many people, investing is a foreign concept and one that might even bring doubt and uncertainty. From an early age, we’ve been taught to “save money” whenever possible. Unfortunately, all too often, investment strategies weren’t part of the conversation.

What if there were relatively simple solutions to help us ease into the investment world? Let’s start by asking ourselves, “What’s holding me back?”

I don’t know enough about investing. 

The vast majority of us can relate to this. We didn’t study finance or economics in school. We’re not financial advisors, and we’ve never worked with one. Perhaps our parents or partners have always handled the finances, so we’re not in the trenches in our own budgets. Whatever your situation, it’s never too late to empower your inner investor by educating yourself. Start simple, do basic research. There’s a world of information available on the internet; start by mining through well-known and trusted websites. Talk to people you trust who have investment experience. Formulate a list of questions and seek answers. Consult with a professional advisor.

I can’t afford it.

There was a time in history when this might have been true — when only high-net-worth individuals could get into the investment game. This is no longer the case. There are now a variety of investment vehicles available, including crowdfunding and beginner investment websites. The entry point for investments can be as low as a few dollars!

It’s too risky… I’m scared to lose money.

Talking with a financial advisor will greatly benefit anyone new to investing. During this meeting, your trusted partner will talk with you about risk — they will assess your current financial situation including income, assets, age, and also get a feel for how much risk you are willing/want to take. It’s different for everyone, and you can set yourself up for success with the right plan based on your risk assessment. After you complete a professional risk assessment, you’ll have a much better idea of where to invest and how much money you should invest.

Investment options don’t align with my values.

Investment opportunities have changed for the better. We’re no longer limited to funds that support fossil fuels, tobacco, guns, and companies with unfair labor or trade practices. Driven by factors like sustainability and positive societal impact, mission-based investors can select ESG (Environmental, Social, Governance) impact investing — which allows everyone to put their money toward causes they care about, while still earning financial returns.

Don’t let any of these hesitations prevent you from taking the leap into the investment world! As you can see, there are options for everyone.

I’ve long believed — and continue to believe — that psychological (aka brand) positioning – the position you own in your target’s mind relative to competitors – is the critical success factor for marketing success.

This is especially true for new and early-stage companies.

Positioning is one of the 6 P’s of Marketing.  Historically, there were 4 P’s of marketing (product, price, place and promotion).  Most marketers believe there are six today.  The fifth P is positioning and the sixth P is public relations.

The fact is, you can’t build a company/brand if you can’t win the battle for the mind.  A company or product has to build a distinct and differentiated brand vs. competitors in the target’s mind.  You have to stand out as unique in some way.  If you’re not standing out relative to customers in the customer’s mind you’re not positioning – at least effectively.  Ideally, your company or product will own a word, phrase or concept in the target’s mind.  That’s what positioning — when done effectively — does.  

Of course, you must translate your word or words into action to fully support the position you’re after.  EVERYTHING a company does must reinforce the position it wants to own or create.  As an example, if your desired position is “The city’s friendliest bank,” then you must not only have friendly tellers and loan officers, but friendly ads and be a friendly corporate citizen in the community, etc.

You can never FAKE a position.  If a brand promise isn’t true, you not only won’t earn a position in the consumer’s mind, you’ll alienate him/her, developing negative brand equity.  For example, if you claim to have the “best service in town!”  You better walk the talk!

Traditionally, advertising has been the communications tool of choice for establishing a position in a prospect’s or customer’s mind.

But there are two significant problems with advertising when it comes to positioning for start-ups and young growth companies:

• Advertising is very expensive.

• Advertising lacks credibility in most consumers’ minds. You can control the message but the fact advertising lacks credibility lessens that advantage.

So, what is a company in its embryonic-stage of growth to do?  Use PR.  Public relations is a powerful positioning tool.  It’s actually preferable to advertising except in the rare instance.  Why?  PR has two important advantages over advertising when it comes to positioning strategy development and execution:

• PR is significantly less expensive than advertising.

• PR provides third-party credibility that advertising can’t.

To get a new company or brand started from scratch, the validity that third-party stories or endorsements can bring are critical in establishing psychological positioning relative to competitors.  That’s why a well-planned and well-executed PR campaign should be a high priority for new and early-stage companies.

And it all starts with a strong positioning strategy.

Until you’ve experienced it, you might not believe that thundersnow exists. When you put these two words together, they sound like a make-believe fairy tale nightmare or a phony phrase created for children’s books.

News flash: Thundersnow is real. And it’s perhaps a cruel metaphor for 2020.

Is it thundersnow, or is it COVID?

During a thundersnow storm, snowfall intensity severely limits visibility, winds atof or above tropical storm force are frequent, frostbite is nearly instant if you’re exposed to the elements, and the positive polarity is associated with greater destructive potential than lightning. So… not only is it something you’d never expect to happen, but you have to stay inside to stay safe. It’s kinda like living through COVID.

If there’s one takeaway from a year that seemed so promising when the ball dropped in Times Square on December 31st, ringing in a decade that we only dreamed about in sci-fi novels — it’s that we are resilient. We harnessed the concept of change agility, learned to be nimble in our (personal and business) goals and actions, and remembered to acknowledge gratitude and hope in a more authentic way than ever before.

Our wish for you

If you’ve experienced personal loss, job loss, illness, or hardship of any kind this year, we’re holding you in our hearts. We wish nothing but strength, healing, and abundance for you in the New Year.

What’s 2021 look like?

Right now, we’re faced with a future that seems to be filled with more questions than answers. We ask ourselves questions like, “Can business really be a force for good?” and “Is it possible to focus on mission-based work and still make a profit?” Challenging the status quo is healthy — after all, our children’s future depends on the decisions we make right now.

Climate change? It’s real. Social inequality? The gap is widening between the rich and the poor. A massive shift in the way companies do business? It’s happening. Goodbye offices, hello Zoom, and welcome to a new trend of outsourcing and utilizing contract work — companies are bringing in experts on a project basis rather than hiring a more robust full-time staff. This strategic move saves businesses money on benefits, training, and supplies. Additionally, it allows for a more flexible work schedule and focuses on areas that a smaller company may need to utilize on an intermittent — or temporary — basis. With the rise of a “gig economy,” or a free market system of employment, this strategy is also appealing and beneficial for contractors based on short-term and temporary contract work.

There are a lot of things that have gone right this year; let’s not forget that. And as we straddle the line of empathy and ambition, we’re here to be the light at the end of the tunnel of 2020. All of the trends we see as this year comes to an end drive our strategic goals for 2021.

We believe in the twinkle of hope that the New Year brings. Onward!

Saturday, Oct. 24, marks the 28th National Make a Difference Day, the largest national day of community service.

Here at CoPeace, it may truly be the reason we exist today. It’s when we individually reached a point in our careers, and focused on a greater cause, and committed to make an impact, that our impact-driven company, CoPeace, was born.

As we sit with our brothers and sisters from around the world in a pandemic these past seven months, we see homelessness, divisiveness, hunger and climate crisis all around us. It’s been the most dire of times for so many of us, I’m not sure if there has ever been a more needed time for community than now.

Making a difference can take many different forms. One can make a difference by checking in on the elderly, or collecting cans for a food pantry, or picking up litter. There are many volunteer opportunities and acts to help mitigate the planet’s bigger issues such as plastic waste, greenhouse gas emissions, and water scarcity.

The local chapters of United Way have done an incredible job within their local communities, mobilizing to different causes.

Even the smallest of efforts can change a community and subsequently the world.

The Aspen Strategy Group is leading an effort to establish a National Service. A non-political program to bring “community” back, front and center, providing jobs and assistance where it’s most needed. A program that could help working parents teach STEM to under-privileged communities and close the opportunity gap.

You may know what I am talking about. That one day, when I was my absolute best as a human being, when I was able to put everything aside, and do something absolutely selfless. Something that afterwards I would literally glow, basking from it. That’s how B.J. was every day.

I think we all know someone like that. Someone that was or is such a special soul that makes everything around them better. We marvel at them and it motivates us to be better versions of ourselves.

Saturday, Oct. 24 is our opportunity to do as B.J. would do. An opportunity to be selfless and be our best versions of ourselves for National Make A Difference Day. Please join me!

I love sports.

I’ve been involved in sports in one way or another my entire life.  I love the competition, the teamwork needed to be successful, the human drama, the camaraderie, the physical fitness aspect, and the lifetime friendships that develop.

But I also love sports because they can bring out the best in humanity.  Sports can positively impact the world in ways well beyond the playing fields, courts and ice rinks.

Nelson Mandela said it perfectly, “Sport has the power to change the world, the power to inspire and the power to unite people in a way little else can – it is an instrument for change.”

Sport is certainly a powerful cultural institution, and it can be tapped for good.

“The rituals of sport engage more people in a shared experience than any other institution or cultural activity today,” said author and public policy consultant Varda Burstyn.

Through the years, there has been a lot of excellent philanthropic work done through sports.  At CoPeace, we celebrate that fact and encourage it.  However, we think there’s tremendous potential to impact the world via sports well beyond the limitations of pure philanthropy.

That’s why we launched CoPeace Sports, or CoSpo, this week.  CoSpo is a wholly-owned sports impact subsidiary and is part of the CoPeace holding company portfolio.  CoSpo’s mission is to help athletes, coaches and sport organizations maximize their ability to positively impact society.

CoPeace Sports is legally designated as a public benefit LLC (PBLLC).  As such, we can help sports entities of all kinds enhance their positive impact activities through both non-profit and for-profit endeavors and activities.

We have a lot of sports-related experience on the CoPeace team.  We’ve seen how sports can bring people together in pursuit of a common cause, and we want to leverage that uniting aspect of sport for the good of society.

“Sports is just such a powerful thing,” said Ed Tepper, CoPeace’s chief operating officer. “It taps into the emotions, and we have an incredible opportunity here to use that power and direct it in a positive way that goes far beyond anything philanthropy can do—to create self-sustaining opportunities for companies to do good, help others and make money at the same time.”

CoPeace Sports has been created to be a true win-win endeavor and I’m excited to see the positive impact the company will have as it grows.

Some people might say energy conservation is a big problem best handled by government and industry.  While this can certainly a significant part of the solution, there are many things that we can do now as individuals to create positive change by incorporating energy conserving practices in our homes or offices!

Why not celebrate Energy Efficiency Day by taking actions that all of us can do?  You can make a difference today by starting new habits and traditions which are both good for the planet and good for your financial wellbeing.  Here are some suggestions that benefit everyone:

1. Use what you need and unplug the rest! Every electrical item doesn’t need to be always on or plugged in.  Adopt a use when needed approach.
   1. • Turn off lights when not necessary
      • Unplug electrical items that are not used regularly
2.  Run the dishwasher and laundry machines during off-peak hours to reduce your utility bills and take a load off your power grid
3. Install energy conserving devices such as thermostats, LED lights, timers, etc., to match peak and off-peak usage levels
4. Choose Energy Star Appliances and Equipment
5. Take a walk or ride a bike more often and drive less
6. Take the stairs instead of an elevator or escalator
7. Consider solar panels for electricity, heat, and hot water to reduce power grid usage.
8. Install water-saving plumbing fixtures, toilets, shower valves, shower heads which ultimately reduces energy consumption.

Energy efficiency is not only good for the world and good business, and it’s great for your wallet too!  Save the world and save money by conserving energy today.  Happy Energy Efficiency Day!

For more energy saving tips please visit the official Energy Efficiency Day website.

2020 is a year for the record books — and if climate change wasn’t top of mind for you last year, it’s hard to ignore this year. Our forests are burning, oceans are churning, and the effects of climate change are undeniable. There’s never been a more obvious time to commit to protecting and preserving the sacred spaces on our beautiful planet… we should all be on a quest to make sure the fires and hurricanes don’t win. Combating climate change is a foundational value for us at CoPeace.

Of the many ways we can each take part to be the change we want to see in the world, celebrating National Public Lands Day — which was last weekend — is at the top of our list. National Public Lands Day is the largest single-day volunteer effort to celebrate the connection between people and green space. It’s a day to get out and make a difference, however — and wherever — you can.

The History of National Public Lands Day

In 1994, three federal agencies and over 700 volunteers launched the first National Public Lands Day. It’s grown substantially over the last few decades. Each year, hundreds of thousands of volunteers participate in land clean-up events, tree planting events, seed collection, wild animal habitat improvements, and more. There’s a tradition on National Public Lands Day to encourage people to visit parks and green space all over the country — it’s a fee-free day at many federally managed parks and natural areas.

2020 Theme: “More Ways to Connect to Nature.”

This year things look a little different (or let’s face it… a lot different) in terms of getting out and about and involved in group activities. So if you didn’t get out in the fresh air to enjoy our beautiful lands, we understand. Due to social distancing guidelines and various local regulations that prevent large gatherings and volunteer events, National Public Lands Day hosted a series of virtual events this year. The virtual events allowed people to connect to iconic parks, national forests, marine estuaries, and various other land sites via the internet. Just like everyone’s doing this year — we’re finding new ways to support causes we care about here at CoPeace. We’re deeply committed to environmental stewardship and protecting our planet, and climate crisis solutions is at the top of our list of priorities. We want to do everything in our power to preserve our planet for future generations. That’s why we’ve invested in our holdings, Uncharted Power and AST. Uncharted Power is working on data infrastructure technology to provide universal access to clean, reliable, affordable power. AST is a new-generation waste management solution using plasma technology that is environmentally-friendly, safe, and financially viable.

We’re committed to positive change and protecting our planet, not just on National Public Lands Day, but also every day.

After changing from my sleep pants to my “work” sweatpants, and right before jumping on the first of what seems like an endless array of video meetings, I had some time to reflect on our recent household “emergency.” My daughter’s computer charger has stopped working.

I’ll spare you the boring details, but it took two very stressful days of watching the battery percentage helplessly drop before we were able to get a new charger. This was an emergency, since my daughter, like a large portion of the children around the world, is going to school remotely and a working computer is required for school education…a computer! Let that sink in.

School supplies used to be a notebook, a pencil, and a book (and an optional Transformers lunch box …if you were cool).

Through this pandemic we have seen a great push for social equality. It has been a problem for so many years and education sits right smack in its center of the issue. The access and quality of education are just a few of the issues that widen the divide in our society. Internet connectivity, a computer, and even electricity are luxuries a lot of us take for granted, and we only see their true value when they are suddenly gone. If you have kids, just trying shutting off your WiFi for five minutes and see your sweet child instantaneously morph into The Incredible Hulk!

As we try and plan for a better future on the other side, we cannot ignore the lessons we learn during the pandemic. We now know what the future will look like, we now know what the future will require from our children to be successful. So that is where we should invest our money.

We should invest in a future where each child has what they need to succeed. This way we not only become a more fair and just society, but we also become a more successful and prosperous society, where bright minds have the right platform to excel and ideas can flourish. This is not only the right thing to do socially, but the right thing to do financially!

At CoPeace we believe in investing in companies who create those platforms and the type of impact that changes generations. We do so, not by being psychic or pretending we know more than anyone else, but by taking note of the world around us and the direction it is heading toward.