2020: Cloudy with a Chance of Thundersnow… and a Twinkle of Hope

Until you’ve experienced it, you might not believe that thundersnow exists. When you put these two words together, they sound like a make-believe fairy tale nightmare or a phony phrase created for children’s books.

News flash: Thundersnow is real. And it’s perhaps a cruel metaphor for 2020.

Is it thundersnow, or is it COVID?

During a thundersnow storm, snowfall intensity severely limits visibility, winds atof or above tropical storm force are frequent, frostbite is nearly instant if you’re exposed to the elements, and the positive polarity is associated with greater destructive potential than lightning. So… not only is it something you’d never expect to happen, but you have to stay inside to stay safe. It’s kinda like living through COVID.

If there’s one takeaway from a year that seemed so promising when the ball dropped in Times Square on December 31st, ringing in a decade that we only dreamed about in sci-fi novels — it’s that we are resilient. We harnessed the concept of change agility, learned to be nimble in our (personal and business) goals and actions, and remembered to acknowledge gratitude and hope in a more authentic way than ever before.

Our wish for you

If you’ve experienced personal loss, job loss, illness, or hardship of any kind this year, we’re holding you in our hearts. We wish nothing but strength, healing, and abundance for you in the New Year.

What’s 2021 look like?

Right now, we’re faced with a future that seems to be filled with more questions than answers. We ask ourselves questions like, “Can business really be a force for good?” and “Is it possible to focus on mission-based work and still make a profit?” Challenging the status quo is healthy — after all, our children’s future depends on the decisions we make right now.

Climate change? It’s real. Social inequality? The gap is widening between the rich and the poor. A massive shift in the way companies do business? It’s happening. Goodbye offices, hello Zoom, and welcome to a new trend of outsourcing and utilizing contract work — companies are bringing in experts on a project basis rather than hiring a more robust full-time staff. This strategic move saves businesses money on benefits, training, and supplies. Additionally, it allows for a more flexible work schedule and focuses on areas that a smaller company may need to utilize on an intermittent — or temporary — basis. With the rise of a “gig economy,” or a free market system of employment, this strategy is also appealing and beneficial for contractors based on short-term and temporary contract work.

There are a lot of things that have gone right this year; let’s not forget that. And as we straddle the line of empathy and ambition, we’re here to be the light at the end of the tunnel of 2020. All of the trends we see as this year comes to an end drive our strategic goals for 2021.

We believe in the twinkle of hope that the New Year brings. Onward!

Lindsay Hope is a copywriter and marketing strategist with CoPeace. As a forward-thinking holding company, CoPeace is building a portfolio of carefully selected for-profit companies with measurable social and environmental impact. To learn more about impact investing, check out CoPeace’s Intro to Impact Investing.