“The inability to envision a certain kind of person doing a certain kind of thing, because you’ve never seen someone who looks like him do it before, is not just a vice. It’s a luxury. What begins as a failure of the imagination ends as a market inefficiency…”

Michael Lewis – MoneyBall, The Art of Winning an Unfair Game

As we continued to explore and expand CoPeace’s identity in the impact investing world, Michael Lewis’ book MoneyBall came to mind, or maybe it was my uncanny resemblance to Brad Pitt (the primary actor in the movie version), that triggered the thought….I guess we’ll never know.

In the book, Lewis discusses the shift that occurred to the sport of baseball when an innovative General Manager changed the way he looks at the game, spearheading  the idea that a team can win championships without superstars, he showed that all you need is a group of players with great potential at their positions, working together for one common goal. He challenged the old “know how” and brought a new approach built on analytics and a team mentality – and what was the outcome?…EVERY team in baseball these days uses this methodology, and that’s how championships are won!

How does this apply to us?  Just change the Words “General Manager” to CoPeace and “players” to the companies under the holding umbrella of CoPeace and….boom…we’ve changed the game of impact investing forever. We’re not looking for just any superstar; we are looking for innovative, socially responsible companies with great potential, that will consistently “hit singles” and run the bases. With our HEAD+HEART+MATH approach across several of these complimentary holdings, we’ve developed our own “MoneyBall” version of impact investing, resulting in a WIN for EVERYONE.